The Premier League announced today (June 9) it will move its international media operations to a new headquarters at Olympia, marking a milestone in its shift to fully in-house content production.
From the start of the 2026/2027 season, the English top-flight will launch Premier League Studios, its new media business, within One Olympia, an office development at the heart of the £1.3bn regeneration of the historic London destination.
“We are excited to be moving to Olympia in 2026 as part of our plans to establish a new in-house media operations business,” said Paul Molnar, Chief Media Officer at the Premier League.
“Olympia will provide Premier League Studios with state-of-the-art offices and facilities that will help us create a best-in-class content service for our broadcast partners and millions of passionate fans around the world.”
Set to open later this year, Olympia is designed to blend business, innovation, entertainment and hospitality. The 14-acre site features its heritage exhibition spaces while introducing a 1,575-seat theatre, a 4,000-capacity music venue, an international convention centre, two new hotels, more than 30 bars and restaurants, a boutique gym, and a new secondary school.
One Olympia, where the Premier League Studios will be based, offers 550,000 sq ft of office space, rooftop terraces, sustainability credentials and other amenities including a private members’ lounge.
“Olympia has been a major landmark in London for almost 140 years and, as custodians of this iconic site, we are now working with our partners to write its next chapter as a global showcase,” said John Hitchcox, Chairman at Yoo Capital.
“Premier League will join an exciting line-up of already announced partners who are all at the very top of their game and we can’t wait for Londoners and visitors from all over the world to get a taste of it all.”
Moving in-house
In November 2024, the Premier League announced it will move its entire media operations in-house, ending its 20-year partnership with IMG after the 2025/26 season. The decision was unanimously agreed upon by all shareholders.
“As we move the media production operations in-house, we remain steadfast in our commitment to providing a best-in-class content service to our partners and millions of passionate fans around the world,” said Molnar in November.
Following the move, the league will no longer leverage IMG’s technology or expertise in broadcast rights negotiations. This change follows a 17% rise in broadcast revenue, valued at £12.25bn for the next three years, as reported by SportsPro in November.
