Britain is losing the race for F1’s future
As the US and Gulf states turn Formula One into a strategic industrial asset, Oriana Morrison writes that Britain risks surrendering the engineering cluster...
Real Madrid opens to investors as Super League battle returns
Real Madrid is preparing to open its doors to outside investors for the first time in its history, as Florentino Pérez pairs announcement with...
The 2025 Ashes: A tale of two shirts
As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...
PSG swaps broadcast revenue for lifestyle brand revenue
PSG may be France’s most successful club, but even the reigning European champions are concerned over the future of broadcast revenue in the countryRichard...
Premier League rips up PSR playbook as clubs back new financial...
Premier League clubs have voted to replace Profitability and Sustainability Rules with a new framework built around Squad Cost Ratio and Sustainability and Systemic...
How Paramount took Champions League rights away from TNT Sports
Paramount Skydance go from strength to strength by picking up the Champions League broadcast rights in the UK and Ireland, while continuing its interest...
New MLB deal sees MLB.TV arrive on ESPN and a return...
The new broadcast rights agreement sees Netflix and NBC take some of ESPN’s core offerings from the previous agreement, but the addition of MLB.TV...
Will the WNBA’s latest CBA proposal avoid a league lockout next...
The women’s basketball player’s union has been at odds with the WNBA for several months, but the league’s latest proposal would see the salary...
Why a 1994 rule loophole continues football ticket resale issue
The UK is introducing a new ban on reselling tickets for entertainment events, but for football fans, a 30-year-plus ban prevents football tickets from...
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...