Could the Baller League rescue FIFA’s US World Cup hype?
The US debut of Baller League could be the spark American football fans have been waiting for.The Baller League is going to attempt to...
SBC Legends Charity game: Kaka and Roberto Carlos
On the eve of the SBC Summit in Lisbon (September 16-18), a charity game featuring some of football’s most renowned legends took to the...
Partnership Playbook: L’Oréal, Ebury, Vodafone, Apollo Tyres and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The Legends Charity Game: As it happened
The inaugural Legends Charity Game at Estádio José Alvalade was a spectacle that delivered on both its charitable mission and the promise of watching...
Has Zuffa Boxing and Netflix proven a new model can work?
Terence Crawford made history on September 13, but was the bout also a win for newcomers Netflix and Zuffa Boxing?The Crawford-Álvarez fight offered the...
UCI’s Vuelta crisis statement exposes tension between politics and sport
The International Cycling Union (UCI) has issued an unusually forthright statement condemning the political turbulence that overshadowed the 2025 Vuelta a España, which ended...
Inside the Legends Charity Game build-up
Lisbon hosts a one-night stadium show that aims to raise seven figures for frontline causes. Insider Sport goes behind the scenes on broadcast, ticketing,...
What a Paramount-Warner Bros merger means for the sports broadcasting industry
Paramount Skydance is reportedly preparing a bid to acquire Warner Bros Discovery, in a merger which could create one of the globe’s largest media...
Sky deal sabotage? Boxxer sues former executive
Boxxer battles alleged insider sabotage in court, with reputations and fighter contracts on the line.Boxing promotion Boxxer is in the Royal Courts of Justice...
World Athletics reports record Olympic reach but faces questions on long-term...
World Athletics has reported its strongest financial and commercial performance to date, underpinned by the Paris 2024 Olympic Games, but questions remain over whether...