Sports stadiums are entering a new-generation of digital demands
Whether it's Tottenham Hotspur’s $2.6bn (£2bn) move to its new state-of-the-art stadium in North London, or Everton FC’s recent opening of the Hill Dickinson...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
Manchester United reportedly set to form NBA team
Manchester United’s potential entry into NBA Europe shows a greater push to diversify income.Manchester United has reportedly agreed to establish a basketball team as...
Economic stakes high as FIFA PASS launches for World Cup
US host cities are bracing for massive economic gains from the 2026 World Cup, but the size of the boost depends on the success...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...
Netflix gears up for historic Anthony Joshua vs Jake Paul fight
Netflix looks to break streaming records with the highly anticipated Anthony Joshua vs Jake Paul fight.Anthony Joshua has confirmed he will face Jake Paul...
Sky Sports axes Halo channel after three-day backlash
Aiming to engage young female sports fans, Sky Sports Halo lasted just three days before being taken offline.Sky Sports has scrapped its newly launched...
FIFA steps up online abuse fight with ticket bans and police...
Marking the International Day for Tolerance, FIFA says its Social Media Protection Service has flagged more than 30,000 abusive posts in 2025, but new...
Q&A: Sports streaming tactics ahead of 2026 FIFA World Cup
Craig Ferguson of Evergent explains how leagues are adapting streaming models, including micro-subscriptions and influencer partnerships, to engage fans and combat piracy ahead of...
Halo or hollow? Sky’s TikTok for women’s sport rings false
Sky Sports’ new TikTok channel for female fans was meant to celebrate inclusion. Instead, its tone and framing risk turning women’s sport into a...