Why sports betting’s back-end is the real goldmine
Investors are now focusing more on companies which supply sports betting businesses with technology and services, rather than the betting brands themselves. They believe...
Designit: Choosing the right Premier League sponsor to connect to the...
There is an upcoming void coming to the Premier League sponsorship market, as the ban on gambling front-of-shirt sponsorship comes into effect at the...
DAZN targets $5bn revenue goal amid streaming battle
DAZN publishes stronger 2024 financial results as competition in the global sports streaming market grows.DAZN has said it is on course to reach profitability...
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
How interactive overlays are changing sports streaming
As attention spans shrink and fans demand more immersive experiences, interactive graphical overlays are transforming the way broadcasters connect with audiences and turning passive...
UEFA’s “regrettable” decision allows two domestic games abroad
UEFA could have set a precedent for European league matches to be played abroad, though it stresses this is an exceptional situation.UEFA has approved...
FIFA NFTs under Swiss review ahead of 2026 World Cup
At a time when nearly every aspect of FIFA’s operations is facing criticism, its latest blockchain project has drawn scrutiny as well.Switzerland’s gambling regulator...
How brands are winning fans in women’s football
With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...
How Atlanta turns FIFA headlines into local impact
From the expansion of the FIFA Club World Cup to debates over ticket pricing for next year’s World Cup, FIFA events often make headlines...
Why Ligue 1 clubs are still concerned over its broadcast future
Ligue 1 clubs will accumulate a total of $166m in broadcast revenue via the league’s new direct-to-consumer (DTC) streaming service Ligue 1+. L’Equipe reported the...