Sideline Moves: Idris Elba brings Hollywood flair to Baller League
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Can WSL clubs rise to the Lionesses’ challenge?
When the Lionesses lifted the Euro 2025 trophy, they changed the conversation around women’s sport in England. That momentum is now, albeit quietly, reshaping...
Pilots at the helm of E1’s new wave
E1 is making headlines with celebrity team owners and futuristic electric boats, but it is the pilots who are shaping the series’ identity. Insider...
Manchester United mulls over Saudi Arabia to recoup lost earnings
Manchester United is reportedly exploring the possibility of a mid-season friendly in Saudi Arabia to make up for lost revenue. The Premier League club is...
Champions League on BBC: when will the women’s game make the...
BBC’s Champions League deal increases fans but may offer a commercial reality check on women’s football, certainly from a broadcasting standpoint.BBC Sport has agreed...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...
Why cybersecurity is at the heart of Southampton FC’s operations
Partnerships in football are forged in shared goals, value from both parties, and most importantly, trust. That’s why Southampton Football Club chose Acronis to become...
ITV keeps horse racing visible as tax debate drags on
TV’s new deal brings UK horse racing to millions, but the sport faces falling attendances and ongoing tax uncertainties.ITV will broadcast UK horse racing...
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...