LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
PM reveals blueprint for bringing fans back to stadiums
The UK is set to welcome back fans to stadiums as soon as October, according to Prime Minister Boris Johnson.During his press briefing at...
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative
Olympique Marseille has boosted its fan engagement opportunities by announcing that its upcoming friendlies against FC Pinzgau and SV Heimstetten will be streamed live...
Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Having leagues on board can be pivotal to US sporting integrity
Sporting integrity and sports wagering were analysed in great depth during the second day of this week’s SBC Digital Summit North America.The GLMS-sponsored panel,...
Betsson looks to Spanish market growth with UD Ibiza
Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza.The club has...
Sky gains exclusive UK rights to 2021 Lions Tour
Sky Sports has secured the rights to the 2021 British and Irish Lions Tour of South Africa, with games to be shown live and...
Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Dafabet furthers cricket sponsorships with two new deals
Dafabet has enhanced its sponsorship portfolio via new partnerships with both Durham Cricket and Sussex Cricket as their new kit sponsor.Furthering its sponsorship portfolio,...