NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Inside Old Glossop CC: Life of a cricket chairman
In this regular series, Insider Sport speaks to volunteers at Old Glossop to uncover what goes into sustaining grassroots sport, who these people are...
Why the Bundesliga handed the mic to YouTube creators
When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised...
Banned to dope? Enhanced Games fights back against new bylaws
The Enhanced Games has filed an $800m lawsuit against several international sporting bodies, including World Aquatics, over a ban preventing athletes from competing in...
Mastercard’s naming deal puts McLaren on the front line of F1’s...
McLaren’s first naming partner since Vodafone will rebrand the team from 2026 and launch a fan-experience programme, underscoring how Big Tech and payments brands...
Netflix lands the World Baseball Classic in Japan
By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...
Serie A’s AI answer to the rise of football piracy
With piracy causing a major headache for European football leagues and major broadcasters, Sportian’s AI could be the answer.Serie A’s partnership with Sportian has...
Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The rise and fall of Guild Esports
The Beckham-backed organisation that once floated with a £41.2m valuation has ceased operations after an insolvency sale failed to find a buyer. What does...
Scotland missed the Euros. Its fans didn’t.
New data from the Women’s Sport Trust shows national-team events driving women’s sport visibility in Scotland and Wales.National-team tournaments still trump everything else for...