Bundesliga embraces content creators – inside the new UK broadcast deal
The Bundesliga will air all 20 Friday night fixtures on YouTube from Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap. The Bundesliga has inked...
EBU’s long game with World Rowing brings free-to-air certainty and a...
World Rowing has extended its European media rights partnership with the EBU through 2032, keeping the sport free-to-air across key markets and adding Beach...
Olympics create career paths amid athlete pay debate
Despite growing criticism over athlete pay, the Olympics is creating opportunities through a broadcast training scheme.The Olympic Broadcasting Services is offering athletes a new...
Sky Sports fends off Netflix for US Open rights, but how...
Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...
The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
Boxing’s broadcast future could start with Zuffa Boxing
Zuffa Boxing promises to reshape the sport, but its biggest impact may be in how fights are broadcast.Zuffa Boxing is reportedly close to joining...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
Your football podcast has an FPL league – Here’s why
Experts reveal how Fantasy Premier League is helping football podcasts turn listeners into communities.Football podcasts are everywhere. From former professionals sharing stories from the...
How Sky Sports is engaging the next-generation of football fans
A brand new Premier League season kicked-off this past weekend, but Sky Sports will be hoping to perform just as much as clubs under...
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...