June 30th: The date football ethics died
I wouldn’t call myself a supporter of women’s football, which might be a controversial thing to admit in today’s world. In fact, I wouldn’t...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
Pro Am Padel Tour secures sponsors as padel popularity rises
The Pro Am Padel Tour has added the Lawn Tennis Association and Skechers to its growing roster of sponsors for the 2025 season, joining...
Wolverhampton’s new greyhound track offers lifeline to a fading sport
New facility will feature state of the art kennels and veterinary facilitiesThe UK’s greyhound racing scene is often seen as one of the traditional...
How EURO 2022 “changed the face of football” ahead of EURO...
As anticipation builds for the start of the 2025 UEFA Women’s EUROs on July 2, a new wave of English supporters from their 2022...
Partnership Playbook: Asahi, evian, Ebury, Toyota
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
A changing game: The evolution of sports sponsorship
Spencer Hidge, Founder and CEO of Premier Sports Network – provides insight into how the sponsorship landscape has changed and the benefit sports sponsorship continues...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
Exclusive: FIBA 3×3 targets new partners, new markets
Insider Sport explores FIBA 3x3’s commercial opportunities following the Vienna World Tour stop.FIBA 3x3 — you may have heard of it already, and if...
Ligue 1 streaming service needs distribution partner as Canal+ pulls out
Canal+ has pulled out of the process to become Ligue 1's distribution partner for its new dedicated direct-to-consumer (DTC) streaming service.According to a report...