MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Why Ligue 1+ could set the new standard for football broadcasting
Ligue 1 is undergoing a transformation, testing the waters of what could potentially be a revolution across Europe in years to come.The 2025/26 Ligue...
Sideline Moves: Steph Curry swaps court for cloud in new role
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Dream11 shutdown puts India’s jersey sponsor in doubt
India’s men’s and women’s cricket teams could take the field without a front-of-shirt sponsor as Dream11 winds down real-money gaming in response to sweeping...
Manchester United owner sues Spurs over Audi deal talks
Manchester United’s Sir Jim Ratcliffe has received a lawsuit regarding his company’s sponsorship of Tottenham Hotspur.The legal battle between Tottenham Hotspur and INEOS Automotive...
Is the FIFA Club World Cup worth the schedule strain?
Initial scepticism around the Club World Cup was tempered by its promise to be staged every four years, but with clubs eyeing the financial...
WRU floats radical reset for elite rugby
The WRU’s consultation puts the women’s game at the heart of reform, committing to two fully professional teams, a new domestic league and stronger...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Long-time football marketing agency backs Baller League
Cross-over sports are gaining momentum as Baller League secures backing from TEAM, the agency behind the Champions League’s global growth.TEAM has partnered with Baller...