UEFA drinks in Coca-Cola EURO 2020 partnership
UEFA has announced Coca-Cola as the official non-alcoholic beverage sponsor for UEFA EURO 2020.Next summer’s prestigious tournament will have a particularly European feel, with...
Fans fixated on football as NFL season gets underway
Last night's curtain raiser between the Chicago Bears and the Green Bay Packers ushered in one of the most anticipated NFL seasons in history.The...
FA sanctions Huddersfield Town over kit sponsorship breaches
The Football Association (FA) has sanctioned English Championship side, Huddersfield Town with a £50,000 fine, after the club breached the governing body's kit and advertising...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
The PGA TOUR deepens data partnership with IMG ARENA
The PGA TOUR has deepened its multi-year agreement with IMG ARENA, to allow for the distribution of its official scoring data to betting operators within...
Borussia Dortmund strikes partnership with InstaForex
InstaForex has been announced as the latest partner of German Bundesliga contenders, Borussia Dortmund.The online trading company will become an official partner of the club...
Bayern set for powerhouse status following latest profit increase
FC Bayern Munich is on the brink of becoming a financial powerhouse in European football following the reveal that the 2018/19 season saw the...
The Philadelphia Flyers nets new sportsbook partnership
SugarHouse Casino and PlaySugarHouse.com have announced a new partnership with The Philadelphia Flyers and Wells Fargo Center.The multi-year agreement sees the brand become the official sportsbook partner...
FAI investigates second Limerick FC match over match-fixing concerns
Limerick FC is currently under investigation for a second time from the Football Association of Ireland (FAI) and the Gardaí after a number of unusual betting patterns...
SportPesa Experience launches to offer ‘unrivalled’ hospitality
Online sports betting operator, SportPesa is aiming to maximise its variety of partnerships, providing its customers with a host of sporting hospitality experiences.The SportPesa...