DAZN strengthens offering with Eurosport deal

DAZN has reached an agreement with Discovery to broadcast both Eurosport 1 HD and Eurosport 2 HD.The global sports streaming subscription service is now...

Daniel Sturridge issued with six week suspension over betting breach

Daniel Sturridge has been sanctioned with a £75,000 fine and six week suspension from football, after he was found guilty of breaching betting rules. The...

Shiseido named as title sponsor for WTA finals

Japanese beauty company Shiseido has landed the titular sponsorship role for the 2019 Women's Tennis Association (WTA) final in Shenzhen, China.The season-ending tournament will...

Valencia unveils Sailun Tire as new sleeve sponsor

Valencia CF has announced Sailun Tire as its new sleeve sponsor for the upcoming season. As part of the agreement, Valencia will seek utilise its...

FA contacts Huddersfield over new kit

A controversial ‘sash’ style sponsorship etched across the kit of Championship football club Huddersfield was met with dismay by the club’s fan-base, with the...

TBT partners with Genius Sports for the tournament’s sixth edition

The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...

Manchester City deepens engagement with new OTT platform

Manchester City is seeking to heighten supporter engagement with the launch of its new streaming platform, which is now available to download worldwide.Designed for TV, the...

Everton FC expands commercial partnerships

Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings.Fratelli Beretta, which was...

EA Sports nets partnership with the European champions

Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner.As part...

MLB expresses interest in advertising patches

A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...