Southampton strikes new shirt sponsorship deal with China facing LD Sports
Southampton Football Club has unveiled its biggest ever sponsorship deal, announcing a new three-year agreement with LD Sports as its new front-of-shirt partner.The...
Seiko extends long-standing IAAF partnership
Seiko has extended its long-standing partnership with the IAAF for a further 10 years, until the end of 2029.The extension will see Seiko provide its state-of-the-art...
Trio of NFL teams co-sign letter to NY legislators
The New York Giants, New York Jets, and the Buffalo Bills have taken a stance on upholding integrity in the National Football League (NFL)...
UFC strengthens partnership with PokerStars
The UFC has strengthened its partnership with PokerStars, announcing voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and flamboyant light heavyweight...
Eleven sports nets MLS rights in Belgium and Luxembourg
Eleven Sports has strengthened its portfolio of football rights in Belgium and Luxembourg with the acquisition of exclusive live coverage of Major League Soccer (MLS).The agreement,...
Southampton FC revamps sleeve sponsorship deal with Virgin Media
Southampton Football Club has inked a new three-year sponsorship deal with Virgin Media which will see the ultrafast broadband, TV and mobile provider continue...
West Ham United elevates fan experience with MuchBetter
West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner.MuchBetter has grown significantly...
ECB deepens commitment to integrity with CrimeStoppers
The England & Wales Cricket Board (ECB), is aiming to strengthen its integrity fight, partnering with independent crime-fighting agency CrimeStoppers to launch a confidential corruption...
Real Madrid strikes world record Adidas extension
German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028.According to Spanish publication, Marca...
DAZN makes official Brazilian entry
Making its first official entry into the South American market, DAZN has has announced its launch in Brazil.The launch is long awaited, with DAZN already engaging...