Del Piero’s LA10 FC strikes new deal with Skrill
Digital wallet provider Skrill has announced a high-profile sponsorship deal with the Los Angeles-based LA10 Football Club.The club, which was launched last September and is owned by...
La Liga strengthens partnership with Santander
La Liga has strengthened its partnership with Santander Bank to include the 2020/2021 season, in what will be the fifth season of the strategic agreement between...
The FAI unveils SportPesa as latest commercial partner
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company.The two-year-deal will see SportPesa, licensed in...
BHA partners with Cheltenham to debut jump racing technology
This week's Cheltenham Festival has seen the British Horseracing Authority (BHA), collaborate with Racetech to launch its new official Jump race timing technology.The new technology elevates the...
Bayern Munich to expand German presence with new retail and hospitality...
Plans have been unveiled for German Bundesliga champions, FC Bayern Munich to expand its presence in Munich, with a new retail and hospitality centre.The new 'FC...
Broadcasting rights tender launched by Ekstraklasa
Top-tier Polish league Ekstraklasa will give sportsbook operators the chance to purchase live broadcasting rights for fixtures during the 2019-20 and 2020-21 seasons in...
Eleven Sports announces Japanese expansion
Eleven Sports has announced its expansion into the Japanese market, with a new streaming service in the country.Launching on 16 March, the new service will...
DAZN elevates advertising capabilities with DAZN Media launch
DAZN Group has stepped up its advertising capabilities, announcing that DAZN Media is to be the new entity responsible for the platform's global media partnerships.The...
Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...
Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination.Sports clubs are...
MTK Global unites with Top Rank for American expansion
Top Rank and MTK Global has announced an exclusive multi-year licensing agreement that will expand the reach for bring MTK Global events to fans...