West Ham United elevates fan experience with MuchBetter

West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner.

MuchBetter has grown significantly since its inception in 2017, with it now seeking to accelerate its success by partnering with The Hammers, who will be supporting the brand’s expansion by offering a range of marketing and experimental opportunities, with enhancing fan experience at the heart of the relationship.

West Ham United Digital and Commercial Director Karim Virani commented: “Everyone at West Ham United is delighted to welcome MuchBetter as our official online & digital payments wallet partner.

“MuchBetter are an extremely exciting company with innovation at the heart of everything they do, which absolutely resonates with our approach too. We are looking forward to working closely with them on improving and enhancing our fans experiences through their technology and services.”

MuchBetter CEO Israel Rosenthal added: “West Ham is one of the biggest names in the history of English football, and this partnership means a great deal for our young company. It is our mission at MuchBetter to make payments simple, more secure and more rewarding. We’re actively thinking of new ways to achieve that for West Ham fans who we believe will love using the app as part of their day-to-day lives.”

Activating the partnership, MuchBetter is running a competition which offers one West Ham United fan the opportunity to watch The Hammers on tour in Shanghai, with flights, accommodation and two match tickets to West Ham’s game in Shanghai on 20 July all included. The match will be against one of Manchester City, Newcastle United or Wolverhampton Wanderers.

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