Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...
NBC’s Super Bowl LVI coverage hits ‘record’ 112.3 million viewers
The National Football League (NFL) has revealed that the Super Bowl LVI averaged an audience of 112.3 million viewers, and is the most-watched show...
Sportadar extends HBL betting and gaming partnership
Sportradar and Bundesliga-Handball (HBL) have extended their existing agreement, focused around fan engagement for sports followers and bettors, for a further six years. Covering the...
Players vote to keep World Cup every four years in FIFPRO...
FIFPRO has revealed a 1,000-person survey that suggests 75% of men’s professional footballers want to keep the FIFA World Cup every four years.Following a...
Athletes Unlimited becomes latest Sportradar Integrity Services client
Sports tournament organiser Athletes Unlimited has partnered with Sportradar Integrity Services (SIS), identifying a need to safeguard its competitions due to increasing interest. The multi-year...
Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.In its 2021 year-end...
Brendan Tinnelly joins Sportradar in newly created Head of Paid Social...
Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform.The position will...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
Former NCAA risk mitigation exec Jim Brown joins Sportradar in US...
Jim Brown, an experienced National Collegiate Athletic Association (NCAA) executive, has joined Sportradar to oversee the company’s North American sports integrity operations.As the US...
International Hockey Federation signs Sportradar as betting data partner
The International Hockey Federation (FIH) has entered into a partnership with Sportradar, utilising the company’s betting data and integrity safeguarding services.Under the terms of...