FOX Sports has formed a new partnership with Sportradar to elevate the experience of FOX viewers and push the boundaries of data-driven sports coverage.

Under terms of a the pair’s newly signed partnership, Sportradar is developing new research tools, data products and machine learning technology that will enable FOX Sports broadcasters to bolster in-game and digital content with real-time and historic sports data via API.

It means the US broadcaster is one of the first broadcasters to access new functionality, robust historic data sets, and expanded sports league content within Sportradar’s cutting-edge research platform, Radar360.

In an era when fans are constantly seeking to engage with fresh content, this agreement seeks to expand the expectations of viewers.

Brad Zager, EVP, production and operations, FOX Sports commented: “Sportradar is in a position to provide information to our networks with cutting edge technology that is easily accessible by the staff in our production trucks and studios.”

Steve Byrd, head of global strategic partnerships, Sportradar added: “Sportradar is obsessed with the fan experience, and driven by the opportunity to be a good partner to today’s sports storytellers. Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption.”

The agreement highlights Sportradar’s commitment to expanded products and services in data-led story creation for broadcast and digital media clients. With an emphasis on qualitative data – the why and how of the play by play – Sportradar tools are the market leader for media publishers like FOX Sports to slice and dice Sportradar’s extensive catalogue of rich and highly-curated statistics to uncover compelling storylines.

Along with empowering leading sports media clients with this platform, Sportradar has further invested in expanding their research support and content teams to deliver customized stat requests for clients and pregame notes complete with compelling information to enhance broadcast content and storylines

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