Media & Technology

Insider Sport news and analysis relating to media rights and developments in technology within the sports sector.

How interactive overlays are changing sports streaming

As attention spans shrink and fans demand more immersive experiences, interactive graphical overlays are transforming the way broadcasters connect with audiences and turning passive...

Why Ligue 1 clubs are still concerned over its broadcast future

Ligue 1 clubs will accumulate a total of $166m in broadcast revenue via the league’s new direct-to-consumer (DTC) streaming service Ligue 1+. L’Equipe reported the...

Garmin runs into legal trouble with Strava 

The fitness industry could be on the brink of its biggest upheaval in years as tensions rise between Strava and Garmin.Fitness tracker and social...

Champions League on BBC: when will the women’s game make the...

BBC’s Champions League deal increases fans but may offer a commercial reality check on women’s football, certainly from a broadcasting standpoint.BBC Sport has agreed...

How AI and emotional tech are transforming live sports ?

Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...

Why cybersecurity is at the heart of Southampton FC’s operations

Partnerships in football are forged in shared goals, value from both parties, and most importantly, trust. That’s why Southampton Football Club chose Acronis to become...

ITV keeps horse racing visible as tax debate drags on

TV’s new deal brings UK horse racing to millions, but the sport faces falling attendances and ongoing tax uncertainties.ITV will broadcast UK horse racing...

New deal, new season, new growth opportunities for WSL & Sky...

The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...

TKO puts its combat sports eggs in Paramount’s basket

Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...

The money game in women’s rugby

As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...