Scotland missed the Euros. Its fans didn’t.
New data from the Women’s Sport Trust shows national-team events driving women’s sport visibility in Scotland and Wales.National-team tournaments still trump everything else for...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Why Ligue 1+ could set the new standard for football broadcasting
Ligue 1 is undergoing a transformation, testing the waters of what could potentially be a revolution across Europe in years to come.The 2025/26 Ligue...
Bundesliga embraces content creators – inside the new UK broadcast deal
The Bundesliga will air all 20 Friday night fixtures on YouTube from Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap. The Bundesliga has inked...
EBU’s long game with World Rowing brings free-to-air certainty and a...
World Rowing has extended its European media rights partnership with the EBU through 2032, keeping the sport free-to-air across key markets and adding Beach...
Olympics create career paths amid athlete pay debate
Despite growing criticism over athlete pay, the Olympics is creating opportunities through a broadcast training scheme.The Olympic Broadcasting Services is offering athletes a new...
Sky Sports fends off Netflix for US Open rights, but how...
Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...
The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
Boxing’s broadcast future could start with Zuffa Boxing
Zuffa Boxing promises to reshape the sport, but its biggest impact may be in how fights are broadcast.Zuffa Boxing is reportedly close to joining...