New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
Damning report uncovers football’s discrimination crisis
Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...
Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
AFL follows Bundesliga with creator-led watchalong experiment
The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...
Amazon secures Masters streaming rights from 2026
Amazon Prime Video will join CBS and ESPN in broadcasting The Masters from 2026, with a new deal to stream early-round coverage that expands...
DAZN’s hit by German lawsuit amid billion user dream
DAZN is facing a class action lawsuit in Germany after allegedly increasing subscription prices in 2021 and 2022 without customer consent.The German Federation of...