Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
How Sky Sports is engaging the next-generation of football fans
A brand new Premier League season kicked-off this past weekend, but Sky Sports will be hoping to perform just as much as clubs under...
Inside the football club putting AI in charge of its contracts
Cambridge United is trialling a local-born AI system to draft, review and track contracts in record timeImagine a January transfer window in which...
LaLiga blasts pirate streams as cybercrime gateways
Days after announcing a domestic match will be played abroad, LaLiga has taken aim at pirated football streams. LaLiga has launched a new campaign warning...
Will new UFC-Paramount deal spell the end of PPV models?
The UFC has struck a new seven-year broadcast rights agreement with Paramount worth $7.7bn. For the first time, the UFC will move away from the...
Can BOXXER & the BBC reignite British boxing growth?
Boxing promotion BOXXER has signed a new broadcast deal with the BBC which will see boxing return to the UK’s national broadcaster for the...
Disney+ adds La Liga matches to UK and Ireland portfolio
Disney confirms La Liga rights in the UK and Ireland.Marcus Rashford and Trent Alexander-Arnold will return to UK screens, as Disney and La Liga...
What ESPN’s WWE deal means for UFC media rights
Move raises questions about UFC's next steps as TKO Group eyes billion-dollar rights strategy.ESPN has announced a five-year agreement to bring WWE’s marquee live...
ESPN wants more than the Super Bowl – it wants ownership
As ESPN edges closer to acquiring the NFL's media division, it begs the question of why sports broadcasters are now focusing on ownership, rather...
TNT Sports secures exclusive UK rights for 2025/26 Ashes series
TNT Sports will be the exclusive UK broadcaster of the upcoming men’s Ashes series in Australia, as part of a wider deal with Cricket...