BBC’s long-term athletics deal signals commitment to free-to-air coverage
Five-year agreement with Athletic Ventures ensures broadcast continuity for UK Athletics events through 2029BBC Sport has secured the long-term broadcast rights to major domestic...
Aquatics GB to stream 2025 World Championships via Eurovision Sport
Aquatics GB will also produce two studio shows around the Championships, offering daily previews and nightly highlights across its own and Eurovision Sport’s platforms.UK...
From paddock to pop culture: How tech is fueling F1’s new...
It’s tempting to view Formula 1’s recent surge in popularity as organic, a happy accident, or the result of shifting global tastes. However, like...
Premier League adopts Adobe’s AI tools for digital transformation
The Premier League is seeking to provide customisable experiences through Adobe's AI solutions to support Fantasy players and social media users across the league's...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
IMG enters the arena with Esports World Cup deal
IMG joins the star-studded roster of the Esports World Cup as its latest partnerThe Esports World Cup has partnered with global sports marketing giant...
DAZN’s secures Serie A UK offering amid global expansion plans
DAZN will exclusively broadcast all Serie A games throughout the 2025/26 season in the UK, the broadcaster confirmed on July 4. They also acquired non-exclusive...
ITV turns on audio description commentary for blind EURO 2025 fans
The initiative will allow blind and partially sighted fans to experience every moment of England and Wales' matches in real-time detail, marking a push...
The last free ride: Tour de France enters paywall era in...
As the Tour de France airs on UK free-to-air television for the final time, a generation of fans prepares to say goodbye to an...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...