Football Australia and Paramount Australia have announced a deal to broadcast CommBank Matildas and Subway Socceroos’ games through 2028.
As per the agreement, Network 10 and Paramount+ will exclusively broadcast all Australian Women’s Senior National Team matches for the next four years, covering events from the FIFA Women’s World Cup Brazil 2027 to the LA 2028 Summer Olympics.
The channels will also air all men’s senior national team matches, including the AFC Asian Qualifiers for the FIFA World Cup 2026 Asian Qualifiers Final Round, but not the FIFA World Cup 2026 itself.
Football Australia, in collaboration with IMG, arranged this deal to ensure the national teams will be available to 96% of Australian households. IMG first partnered with Football Australia in 2016 and has worked with the organisation on commercial ventures since.
James Johnson, CEO of Football Australia, commented: “This landmark agreement with Paramount Australia is a pivotal moment for Australian football. It brings unprecedented exposure to our national teams and provides fans with unparalleled access to the CommBank Matildas and Subway Socceroos.
“Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027 are strategic moves designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams.
“These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia. Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan’s perspective, and we are thrilled to achieve this.”
Paramount Australia’s partnership with the country’s football scene, meanwhile, will start this weekend. The broadcaster will cover the CommBank Young Matildas at the FIFA U-20 Women’s World Cup in Colombia as they will play against the Colombian hosts in the tournament’s opening match on 31 August.
The deal comes shortly after Football Australia announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, calling for help from the country’s government to improve facilities.
“We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans,” Johnson continued.
“This ongoing collaboration will be crucial as we navigate future opportunities and challenges in the dynamic media landscape. We also extend our gratitude to the IMG team for their invaluable support in navigating this complex negotiation with all parties involved and our friends at FIFA and AFC for their tremendous support and collaboration.”
