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DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.

The multi-fight deal will see GBM’s events broadcast on the DAZN over-the-top subscription streaming platform. GBM’s first DAZN broadcast will take place on 29 June, when the platform will cover the promotion’s event held at Coventry’s Skydrone Arena.

GBM’s deal with DAZN comes a few months after the firm appointed Adam Smith as its Director of Broadcasting. Smith, a familiar face to British boxing fans due to his long-running commentary work on Sky Sports, was tasked with leading the group’s media partnerships and strategy.

Commenting on the DAZN partnership, Smith said: “We are honoured to align with DAZN, a leading name in sports streaming, to showcase our boxing events to a global audience. 

“This partnership will undoubtedly enhance the viewing experience for fans and provide a platform for our talented boxers to shine on an international scale.”

Izzy Asif, GBM Sports – Source: GBM Sports

GBM was founded in March 2022 by Izzy Asif, a former heavyweight boxer from Sheffield. The firm is taking on a competitive UK boxing market with an offering based around 50:50 fights, high production values and signing world-class fighters.

The firm’s approach to media has been multi dynamic to match this. The deal with DAZN comes just over a month after it signed a deal with radio station talkSPORT, which provided coverage of one of its events at London’s York Hall boxing venue.

Asif remarked: “This partnership with DAZN marks a pivotal moment for GBM Sports. We are thrilled to bring our high-quality boxing content to a wider audience through DAZN’s extensive platform. 

“This is a testament to the hard work and dedication of our team, and we are committed to delivering top-tier sports entertainment for fans worldwide.”

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