Sky’s standing as the one of the English Premier League’s primary broadcasting partners was further shored up this week via an agreement in Germany.
The UK-based media outlet’s Sky Deutschland brand has cemented its position as the main broadcaster of the English top-flight in Germany until the conclusion of the 2027/28 season.
All-in-all, 380 Premier League games will be shown per season, with over 250 broadcast live. This adds to Sky Deutschland’s already extensive football rights portfolio, which includes matches from Germany’s Bundesliga, 2nd Bundesliga and the DFB Cup.
Barny Mills, CEO of Sky Deutschland, said: “The Premier League is undoubtedly one of the top rights in international sport. With this exclusive extension, we have secured an important right that clearly underlines our leading position in sport.
“Sky is and remains the home of sport. In combination with the Bundesliga, the DFB Cup and Formula 1 as well as the recently acquired rights to MotoGP, the ATP Tour and the WTA, our customers can also look forward to an extensive, highly attractive sports program with a lot of excitement and passion in the future. “
As noted above, Sky is one of the key broadcasting partners of the Premier League, having been a media distributor for the English top-flight since the league’s foundation in 1992, when it split away from the English Football League (EFL).
In December last year, the company secured a renewal of its domestic contact with the Premier League, alongside BT Spot and the BBC – the latter continuing to receive highlights – in a £6.7bn deal for the league.
Paul Molnar, Premier League Chief Media Officer, remarked: “The Premier League is delighted to extend its partnership with Sky Deutschland until the end of the 2027/28 season.
“Sky is an outstanding partner who prides itself on providing our fans with the best possible viewing experience. We look forward to Sky continuing to be the home of the Premier League in these important markets.”