New World TV has acquired broadcast rights to showcase the rest of the 2023-24 UEFA Champions League season for French-speaking sub-Saharan audiences.
The deal between UEFA and New World TV will also extend past this season’s competition, inking an agreement that will last until 2027.
The pan-Africa media group, which operates in 20 French-speaking sub-Saharan African countries, will also gain coverage of the UEFA Europa League, UEFA Conference League and the UEFA Youth League from the start of the 2024-25 seasons onwards.
New World TV will in total broadcast over 525 UEFA competition matches live each season from 2024 to 2027.
Nimonka Kolani, Managing Director of New World TV, commented: “We are delighted to have finalised this historic agreement and proud to kick off the revolutionary new format of UEFA club competitions which will feature more clubs, over a longer period, and with many more matches.
“This new agreement strengthens our position as one of the leading sports channels on the continent covering the biggest international football competitions. We look forward to working with UEFA and TEAM Marketing to bring the best moments of this prestigious competition to our subscribers.”
New World TV has also assured that it will work with 26 local telecasters in different sub-Saharan countries to deliver and maximise its UEFA competition content.
This latest deal with UEFA complements the pan-African broadcasters recent deal with the European footballing body, having gained broadcast rights to show UEFA 2024 and UEFA 2028 tournaments to its viewer base.
New World TV now boasts a wide range of live footballing content, with broadcast deal agreements in place to show matches from AFCON, Germany’s Bundesliga, as well as national cup matches in England, Spain and France.
Kolani added: “This agreement further illustrates our active work in the region, where we are now involved in several global sporting events to enable the African people to access these major competitions at an affordable price and their local languages, including Ewe, Wolof, Bambara, Hausa, and Swahili on New World TV channels.
