Media & Technology

Insider Sport news and analysis relating to media rights and developments in technology within the sports sector.

Boxers’ and MMA fighters’ union calls for broadcaster support

The Global Fighters Union (GFU) is calling on UK media to apply the same model used to support the Professional Footballers Association (PFA) to...

DAZN steps up German profile with betting media deal

DAZN is upping its engagement with the betting sector beyond the activities of its own sportsbook, DAZN Bet, via a new media deal.The OTT...

Brentford FC renews Eyeball.Club deal to uncover more football talent

Sports technology company Eyeball.Club has announced the renewal of its partnership with Brentford FC to help the Premier League club uncover more youth talent...

German football gets a 2% markup on 2025-2029 media rights cycle

The German Football Association (DFB) has renewed its long-standing media arrangements for the next rights cycle, securing a boost in revenues.Sky Deutschland, DAZN and...

Manchester City fans able to design 2026/27 third kit using Puma...

Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...

Sportradar prepares for Brazil betting market launch with new São Paulo...

Sports tech company Sportradar has opened a new office in São Paulo, Brazil ahead of the market launch of the country’s online betting market...

FIBA reports 76% growth in viewership of 3×3 basketball

The International Basketball Federation (FIBA) maintains confidence in the long-term sustainability of its 3x3 World Tour competition.Launched in 2012, the 3x3 World Tour has...

1/ST Content signs LatAm racing distribution deal with major media outlet

American Racing Channel (ARC), a key media rights holder in Latin American horse racing, has signed a deal to deliver its content to major...

DAZN’s football remit widens again with 2025 Club World Cup

FIFA has named DAZN the exclusive broadcaster of the 2025 FIFA Club World Cup in yet another major expansion of the OTT sports streaming...

3pm blackout drop has implications for media, sponsorship and small clubs

Reports that English football could abandon the long-held 3pm blackout broadcasting rule have received a mixed response from fans and sports stakeholders.Introduced in 1960,...