The value of Serie A broadcast rights are edging up but remain short on previous years, according to a report by Bloomberg.
Both DAZN and Sky Italia upped the value of their bid for the rights, which would last for a period of five years.
Bloomberg reported that €4.5bn($4.75bn ) is the value of the bid, as the overall value of Italian domestic rights dwindles from previous years.
It indicates a spread of the value of global rights, with new regions investing heavily in their domestic leagues, including in North America and the Middle East.
It also coincides with the betting rights of the league being put to tender, with it being revised, as the Italian football top division invites tenders to service a range of media and data packages for the 2024-25 campaign.
General terms for the Grant of Rights of Serie A have been published by management, underlying the strict fulfilment of data distribution requirements, authorisations and exclusivity of contracts.
Nine packages have been drafted by Serie A to any interested stakeholders, with each package – organised A-F(c) – covering a different aspect of the league’s global or domestic media and betting rights.
Perhaps of most significance for the majority of data suppliers in the multinational betting scene – such as Sportradar, Genius Sports, IMG and incumbent rights holder Stats Perform – in Package A.
The International Sports Betting Package encompasses audiovisual rights, match and coach data and covers all countries and territories outside Italy, including high-profile football betting markets such as the UK and Germany.
Exclusive rights to audiovisual, match and coach data are granted to the successful bidder for this package, but can only be distributed in approved territories for sports betting purposes.