Media Rights

Coverage of the major deals surrounding sport media rights

Eurosport secures 2021 UCI World Championship rights

Eurosport has been granted the broadcasting rights to Union Cycliste Internationale (UCI) events in 35 different European territories throughout 2021. This is a significant expansion...

Liverpool vs Manchester United surpasses Sky Sports viewership records

Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...

Bleacher Report and DraftKings unite for Super Bowl prop bets show

Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...

ProSieben Maxx drives into racing market with Extreme E deal

Free-to-air broadcaster ProSieben Maxx has signed a deal with all-electric SUV racing series Extreme E to provide coverage of the event in Germany, Australia...

PP Sports and Premier League legal battle rumbles on

PP Sports is preparing to take legal action against the Premier League, the Financial Times has reported. The Chinese streaming service, which is owned by...

Matchroom secures multi-year snooker and darts deal with ITV

Promotion agency Matchroom Sport has signed a multi-year contract with ITV, along with the Professional Darts Corporation (PDC) and World Snooker Tour (WST). The new agreement will...

NBC boosts brand exposure with Olympic advertising platform

US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...

Portuguese government readies legislation to centralise media rights model

The Portuguese government is preparing legislation to centralise media rights for the country’s football leagues, it has been announced. At present, all Primeira Liga clubs distribute their...

French football broadcasting disarray continues as league reissues tender

The Board of Directors of the French Professional Football League (LFP) has made the decision to re-tender the broadcast rights for the 2021-22 season. This...

Amazon expresses interest in Serie A as league opts for private...

Italy’s top flight football league Serie A has made the decision to enter into private negotiations with its broadcasting rights bidders, as American consumer...