Paris 2024 Paralympics clinches widest ever media distribution
The International Olympic Committee (IOC) has secured wide global visibility for this year’s Paris Paralympic Games by signing media deals in over 160 countries.Live...
AFC Bournemouth injects “Vegas energy” with tourism deal
AFC Bournemouth has announced a multi-year deal with The Las Vegas Convention and Visitors Authority (LVCVA).The English Premier League (EPL) club has partnered with...
Blackburn Rovers unveil BetUK deal ahead of Newcastle FA Cup game
Blackburn Rovers has announced a last minute sleeve sponsorship deal with BetUK ahead of its clash against Newcastle United.The EFL Championship club, which will...
RB Leipzig ends long-lasting Nike ties with Puma deal
German football team RB Leipzig has announced a partnership with sports brand Puma, cutting ties with Nike after a decade.As part of the agreement,...
Borussia Dortmund scores with PRIME Hydration partnership
German top flight football team Borussia Dortmund (BVB) has announced a partnership with influencer-created energy drink brand PRIME Hydration.BVB has become the latest sports...
BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth
Public interest and visibility in boxing is the highest it has been in years, with the sport thrust into the spotlight by a series...
BoyleSports maintains racing momentum with John Hanlon deal
BoyleSports has teamed up with John ‘Shark’ Hanlon as his official stable partner and will donate €100k to charity if Hewick wins the Cheltenham...
Emirates serves up ace partnership with Wimbledon
Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams.As...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.MaxBet has become...
MLS signs up Sportec Solutions as VAR tech provider
Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...