England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Unibet launches ‘Follow Your Heart’ with Tour de Tietema
Unibet has launched a campaign with the Dutch cycling team to raise awareness about heart health issues within the cycling community.Kindred Group plc’s flagship...
Premier League shows green light for Manchester United sale
The Premier League has approved Sir Jim Ratcliffe’s deal to purchase a 25% stake in Manchester United.Ratcliffe’s deal - worth around £1.03bn - to...
UEFA renews “dynamic partnership” with Just Eat until 2027
UEFA has announced it has renewed its sponsorship agreement with online takeaway service Just Eat as the official food delivery partner of UEFA’s club...
Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
NFL selects Real Madrid’s stadium for regular season game
The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.The announcement that...
Eredivisie goes live in Japan following recent IMG deal
Dutch Eredivisie has announced that Japanese football fans will be able to watch the league live, following a deal between IMG and Fujitv.Fans of...
Manchester United plans to explore AR via player cameras
Manchester United owners, the Glazer family, have reportedly expressed interest in making money through Augmented Reality (AR).The English Premier League (EPL) club has reportedly...
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...