England Golf & Zellar aim to make golf greener
England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable. Golf clubs across England will be...
Manchester United & Stone Roses fuses fashion with football
Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...
West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
Sir Jim Ratcliffe has said that he wants Manchester United’s stadium to turn into the ‘Wembley of the North’.The British billionaire agreed a deal...
AFC Bournemouth signs partnership with Asset Alliance Group
AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.The collaboration makes Asset Alliance Group an official partner of the...
Real Madrid secures first-ever kit sleeve sponsorship
Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...
Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...
NSE stacks up its partnership roster with Pringles
National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...
Sports giant Endeavor combines IMG Arena and OpenBet assets
Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet.By doing so,...
Saudi Arabia’s PIF explores Premiership Rugby investment
Saudi Arabia’s Public Investment Fund (PIF) has discussed a possible investment of £60m into four Premiership Rugby Clubs.According to The Telegraph, PIF has reportedly...