Benfica boost fan engagement with historic OTT launch
Eyeing deeper digital engagement, S.L. Benfica has become the first Portugese football club to launch its own OTT subscription platform, Benfica Play.The streaming service,...
F1’s Alfa Romeo completes rebrand following PKN Orlen deal
The Alfa Romeo Racing team of the Formula One (F1) motorsport series has announced a co-title sponsorship agreement has been reached with Polish petroleum...
MansionBet partners with HRI to expand into Ireland
MansionBet, the online sports betting operator, has announced it has expanded its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland...
Sky Italia extends ATP Tour partnership
Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023.With the...
Rooney collaborates with 32Red for ‘Stay In Control’ series
Ahead of his much anticipated return to English football, new Derby County signing Wayne Rooney has linked with 32Red to unveil the firm’s 'Stay...
Racing Post heightens app engagement through Betfair collaboration
The Racing Post is elevating app engagement through a new collaboration with online betting site, Betfair.The partnership will see Betfair's sportsbook offering integrated onto the Racing...
Flutter unites with ARC, TRP and ATR to deepen racing engagement
A significant commercial deal has been confirmed between Arena Racing Company (ARC), The Racing Partnership (TRP), At The Races (ATR) and Flutter Entertainment.
The lucrative multi-year rights...
Teleclub acquires exclusive Swiss UEFA rights
Teleclub, the Swiss pay-TV broadcaster Teleclub, has been awarded the exclusive rights for Switzerland to all UEFA club competitions for the 2021-22 to 2023-24...
LFC enhances cyber capabilities with Acronis deal
Liverpool FC has announced a multi-year deal with cloud organisation Acronis which sees the cyber storage specialists become the club’s global cyber backup and...
Manchester City seeks younger demographic with YouTube Kids launch
Seeking to engage a younger audience, Manchester City has launched its own YouTube Kids channel.The launch sees the English Premier League champions become the first football club to activate a...