Sky confirms five-year extension with Professional Darts Corporation
The World Darts Championship (WDC) will remain on Sky Sports until 2030 after the Professional Data Corporation (PDC) renewed its arrangement with the broadcaster.Sky...
Wrexham AFC eyes international matches with new Kop stand
League One club Wrexham AFC has unveiled design plans to upgrade its Kop stand at the club’s STōK Cae Ras stadium. The new stand will...
TeamGB Paralympic team receives new backing from NatWest
UK bank NatWest has extended its partnership agreement with TeamGB by becoming the official banking partner of ParalympicsGB. The Great Britain Paralympics team will receive...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...
FFR seeks exposure with first betting sponsor Betclic
The Fédération Française de Rugby (FFR) has named Betclic as its official sportsbook sponsor - the organisation’s first-ever sports betting partner.Running until 2028, the...
European League of Football adds DAZN to ambitious growth plans
Europe’s largest American football league is targeting wider media exposure via a deal with DAZN as it plans to further expand its presence across...
PDC World Darts Championship boosts commercial success in 2024/25
The Professional Darts Corporation (PDC) World Darts Championship has approximately generated $4.57m in sponsorships, according to GlobalData, a data and analytics company. In terms of...
British & Irish Lions select talkSport for fourth consecutive Tour
The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...