Sky Sports has announced that Sky Sports+ will launch in August, giving fans access to more than 50% more live sport this year.

Sky Sports+ has stated that it will streamline the viewing experience for fans, allowing customers access to live streams on Sky TV, streaming service NOW and the Sky Sports App. Additionally, the dedicated Sky Sports+ linear channel will highlight a curated selection of top live sporting events.

Jonathan Licht, Managing Director at Sky Sports, said: “Exceptional sport, covered in an innovative and compelling way, has been a big part of our history. With the introduction of Sky Sports+, we are now able to offer sport fans more choice and an even better experience when watching the live action, at no extra cost.”

Sky Sports+ marks the initiation of a new long-term partnership with the EFL. This collaboration promises to broadcast over 1,000 EFL games per season, showcasing every team in action more than 20 times and ensuring that each Championship club is featured on at least 24 occasions.

The platform will also be enhanced via a recent deal with the Betfred Super League, meaning that every match from the men’s league will be showcased. There will also be coverage from the ATP & WTA Tours, US Open Tennis, as well as the PGA Tour and more.

In addition to the enhanced offering, Sky has introduced new features to enhance the viewing experience. This includes Live pause and rewind functionality, accessible on all concurrent streams. 

Furthermore, the ‘Recap’ feature, currently accessible for Premier League and Championship matches, will now be extended to EFL games broadcast on the Sky Sports+ linear channel.

Licht added: “For the first time, we will broadcast every game live from across the EFL on the opening weekend. It’s going to be a huge moment for football fans up and down the country and is a fitting way to kick-off our ground-breaking new partnership with the EFL.

“And this is just the beginning; Sky Sports+ unlocks the potential for us to keep evolving and finding new ways to deliver brilliant sport to our customers.”

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