LIV Golf heads to UK free-to-air and PGA Tour Chief meets...
This week has shaped up to be a big one for the golf world as a series of developments have seen LIV Golf further...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
Atletico Madrid first to integrate Apple Wallet tickets to games
Atletico Madrid has expanded its ticketing capabilities, with fans of the La Liga club now able to enter the Riyadh Air Metropolitano via mobile...
Sky confirms five-year extension with Professional Darts Corporation
The World Darts Championship (WDC) will remain on Sky Sports until 2030 after the Professional Data Corporation (PDC) renewed its arrangement with the broadcaster.Sky...
Wrexham AFC eyes international matches with new Kop stand
League One club Wrexham AFC has unveiled design plans to upgrade its Kop stand at the club’s STōK Cae Ras stadium. The new stand will...
TeamGB Paralympic team receives new backing from NatWest
UK bank NatWest has extended its partnership agreement with TeamGB by becoming the official banking partner of ParalympicsGB. The Great Britain Paralympics team will receive...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...