FFR seeks exposure with first betting sponsor Betclic
The Fédération Française de Rugby (FFR) has named Betclic as its official sportsbook sponsor - the organisation’s first-ever sports betting partner.Running until 2028, the...
European League of Football adds DAZN to ambitious growth plans
Europe’s largest American football league is targeting wider media exposure via a deal with DAZN as it plans to further expand its presence across...
PDC World Darts Championship boosts commercial success in 2024/25
The Professional Darts Corporation (PDC) World Darts Championship has approximately generated $4.57m in sponsorships, according to GlobalData, a data and analytics company. In terms of...
British & Irish Lions select talkSport for fourth consecutive Tour
The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...
British basketball hangs in balance after Super League Basketball loses rights
In a stunning turn of events, the British Basketball Federation (BBF) has handed the licence rights for its top-flight league to EuroLeague CEO Marshall...
Home Nations football associations renew EE partnerships
The governing bodies of English, Scottish, Welsh and Northern Irish football have renewed each country’s national teams’ partnership with telecommunications firm EE.England’s Football Association...
TNT Sports to further solidify UK media podium spot via Eurosport...
TNT Sports is set to add several major tournaments to its broadcasting portfolio in the UK and Ireland at the end of February by...
WPLL expands board as women’s game continues to grow
Women’s Professional Leagues Limited (WPLL), which oversees the top two tiers of women's professional football in England, has announced two new board appointments as...
Lord’s Cricket Ground welcomes Barclays as principal partner
Marylebone Cricket Club (MCC), the owner of Lord’s Cricket Ground, has named Barclays as its principal partner. As part of the agreement, the media centre...
Manchester United gets govt backing for stadium revamp
Though the club’s on-pitch performance has left a lot to be desired this season, Manchester United has received some welcome from the UK government.Regeneration...