SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine.The cover...
Jets, Browns and Jaguars to play in NFL London fixtures this...
The National Football League (NFL) has confirmed that the New York Jets, Cleveland Browns and Jacksonville Jaguars will play in London this year.Tottenham Hotspur's...
PSG ‘shapes future of digital engagement’ with Bipanda deal
Paris Saint-Germain (PSG) has named Bitpanda as its new premium partner and official crypto trading partner.Under the multi-year agreement, Bitpanda's branding will be showcased...
UK ticket resale crackdown: will it affect Premier League fans?
The UK government has revealed a plan to "tackle greedy ticket touts and give power back to fans" in response to increasing ticket prices...
AS Monaco Basket joins forces with zondacrypto for Euroleague
Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.Under the agreement, zondacrypto’s logo will...
OlyBet adds Stade Toulousain to France sports sponsorship strategy
French Top 14 rugby union club Stade Toulousain has partnered with OlyBet in a multi-channel arrangement.OlyBet, which is headquartered in Estonia but active across...
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
German top-flight football club 1. FC Kaiserslautern conducted a successful trial of the European Payments Initiative's (EPI) Wero payments system over Christmas.An integration was...
EFL announces two Championship games free-to-air on ITV
The EFL has announced that two Sky Bet Championship matches will be available for free-to-air viewing on ITV.The two matches will be Leeds United...
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
King George Stakes to become richest UK horse race of 2025
One of the UK’s largest and most iconic racecourses has announced an increase in the prize fund for two of its flagship races in...