DAZN nets LaLiga Italy and Portugal renewal and raises UK fees
DAZN has secured an extension to its media rights deals with LaLiga in Portugal and Italy whilst also increasing its subscription fee for British...
DAZN’s Infinity League welcomes Bundesliga giants
DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the...
The Lions Women’s Tour receives £3m Union grant boost
The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...
EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25...
The EFL has named IMG as production partner through to the end of the 2027/28 season. The duo have mapped out plans for an...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...
FPSM appoints C-level team to guide tech-based sports media vision
FairPlay Sports Media (FPSM) has decided on the executive leadership team that will guide the company under its new corporate identity unveiled earlier this...
UKA unveils private venture to alleviate financial woes
UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
Sportradar extends long-running media deal with CBA League
Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.The Swiss sportstech company will continue...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...