ECB looks to engage new audience with esports
The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
The Transfer Window: The FA, Feyenoord and The BHA
Each week, InsiderSport is rounding up the signings and departures from the business of sport. This edition takes a closer look at some major...
Boots backs women’s football with landmark deals
Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations.The link up with the UK’s largest pharmacy-led health...
Spurs to host Saracens’ annual Big ‘Game’ from 2020
Tottenham Hotspur has announced a five-year partnership with Saracens Rugby Club that will see the side play its annual 'Big Game' Gallagher Premiership Rugby...
Premier League big six to benefit from greater share of lucrative...
The Premier League’s big six have won the longstanding battle to intake a greater share of the revenue from overseas television rights.According to...
How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.As the online world...
The FA appoints Mark Bullingham as new CEO
The Football Association (FA) has confirmed that Mark Bullingham will be appointed as its new Chief Executive Officer.Bullingham will succeed The FA’s current Chief...
Everton extends longstanding Umbro partnership
Everton Football Club has announced an extension of its multi-year technical partnership with Umbro.The extension strengthens the relationship between the Merseyside club and...
ISG deepens F1 fan engagement with predictor game launch
Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...