What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
Stake ordered to exit UK throwing sponsorship deals into question
Online betting company and Everton FC sponsor Stake has been told that it will have to exit the British market by the UK Gambling...
UK National Lottery operator partners with McLaren Racing
Allwyn, the operator of the UK National Lottery, has partnered with the McLaren Racing F1 team in its second Formula One-focused sponsorship of the...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...
Allwyn chasing sports pole position with F1 sponsorship deal
Allwyn International has announced a multi-year global partnership with Formula 1, marking its largest sponsorship investment to date. The partnership will commence ahead of...
Manchester City relaunches legal challenge against Premier League sponsorship rules
Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...
LIV Golf heads to UK free-to-air and PGA Tour Chief meets...
This week has shaped up to be a big one for the golf world as a series of developments have seen LIV Golf further...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
Sky confirms five-year extension with Professional Darts Corporation
The World Darts Championship (WDC) will remain on Sky Sports until 2030 after the Professional Data Corporation (PDC) renewed its arrangement with the broadcaster.Sky...