Tottenham Hotspur gains new sponsor in Tiger Beer
Asian brewer brand Tiger Beer has become the official international beer partner of the Premier League’s Tottenham Hotspur. Over the course of the multi-year partnership...
Subway signs multi-year deal for Women’s League Cup
The Women’s Professional Leagues Limited (WPLL) has named Subway as the official title partner of the Women’s League Cup in the UK. As part of...
French Top 14 and UCL broadcaster lists on London Stock Exchange
Canal+, a major sports broadcaster in France, listed on the London Stock Exchange today (Monday 16 December) following a meeting with the UK government...
Celtic’s record front-of-shirt deal with Dafabet renewed
Celtic Football Club has renewed its front-of-shirt partnership with Dafabet for an additional three years.Under the extended agreement, Celtic FC has indicated that the...
Women’s football fifth most attended sport in England in 2024
The momentum enjoyed by English women’s football throughout 2024 is set to continue to pace in 2025, according to sports marketing agency Two Circles.Based...
FDC and Stats Perform to redefine storytelling in UK football
Football DataCo (FDC), which manages data rights for professional football leagues in England and Scotland, has extended its partnership with Stats Perform.Under the agreement,...
Premier League renews Malaysia broadcast deal with Astro
The Premier League has moved to maintain engagement with its Malaysian fanbase via a renewal of its rights deal with local broadcaster Astro.The media...
Darts star and gaming fanatic Luke Littler partners with Xbox
Professional darts player Luke Littler has signed a sponsorship deal with gaming brand Xbox ahead of the return of the World Darts Championship (WDC)...
Lisa Nandy pushes for action on Football Governance Bill
Culture Secretary Lisa Nandy has called for no further delays to the Football Governance Bill, urging politicians to “get on with this for the...
Boxers’ and MMA fighters’ union calls for broadcaster support
The Global Fighters Union (GFU) is calling on UK media to apply the same model used to support the Professional Footballers Association (PFA) to...