Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
How Sutton Utd will harness FA Cup’s commercial power in Birmingham...
The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
Rangers achieve record revenue amid over £17m net loss
Rangers FC has announced a net loss of over £17m, despite new highs reported in revenue and income in its annual report 2024.In its...
Betano capitalises on Aston Villa ties for ambassador role
Aston Villa TV presenter Kate Tracey has become an official UK brand ambassador for the sports betting brand Betano. In her role, Tracey will leverage...
SLB takes inaugural cup final to Motorpoint Arena Nottingham
Super League Basketball (SLB) has announced that the Motorpoint Arena Nottingham will host the league’s inaugural Cup Final on 9 March 2025.The SLB stated...
Shadow Gambling Minister puts spotlight on racing levy contributions
Horse racing continues to raise concerns around its finances and sustainability, and these concerns continue to be picked up by UK political stakeholders.In a...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
English football regulator’s powers clarified as Bill relaunched to parliament
Football governance regulation has been officially launched to parliament by the Labour government, resurrecting a Bill introduced by its Conservative predecessor.The Bill has been...
UK govt launches investment scheme to support growth for women’s sports
The British government has set a goal of making the country the ‘top destination’ for women’s sports via a new scheme to encourage investment...