Everton Women has expanded its partnership with watch brand Christopher Ward to include back-of-shirt sponsor visibility.
The Barclays Women’s Super League differs from the Premier League by allowing teams to display sponsors on the back of shirts, together with the common front-of-shirt and sleeve logo placements.
Christopher Ward became Everton women’s partner back in June 2022 through a multi-year deal that has now been extended to bring more opportunities for players, as well as fans of the club.
Kate Peregrine, Marketing Director at Christopher Ward, said: “We are thrilled to continue to build on our partnership with Everton. We were passionate about wanting to support both the men’s and women’s games – accessibility and inclusivity have been core to our model and our brand from the very beginning.
“It’s brilliant to see the women’s game getting the support it rightly deserves off the back of England’s success, and how that has led to a growth in what is an incredibly competitive and absorbing Women’s Super League.
“We are proud the name of Christopher Ward will be appearing on Everton Women’s shirts, and we can’t wait for the new season to begin.”
The new kits can be seen for the first time during Everton women’s game against Brighton & Hove Albion, kicking off on 1 October.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, added: “We are really pleased to announce our extended partnership with Christopher Ward.
“In addition to proactively looking for new partners to add to our portfolio, we are always working hard to develop the valued partnerships we already have – for the benefit of the partner, the Club and, of course, our fans.
“This enhanced agreement is testament to the relationship between the Club and Christopher Ward and I’d like to thank everyone who has been involved in this partnership to date for their hard work and creativity to make it a success.
“Everyone at the Club is delighted to be playing a part in Christopher Ward’s growth and we are excited by the platform and opportunities this partnership with our women’s team will deliver for them in the future.”
