Liverpool establishes South Korea connection with merchandise deal

Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...

Sadiq Khan pledges to bring major sporting events to London if...

Mayor of London Sadiq Khan has stated that if he is re-elected in next week’s election, he pledges to bring some major North American...

Manchester United focuses on memories for Cadbury anniversary

Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.The...

William Hill adds Qipco Guineas Festival to racing roster

William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas...

BHA updates non-runner rule to align with other nations

The British Horse Racing Authority (BHA) has announced a new rule that will see stewards able to declare a non-runner in any race beginning...

‘This will protect the pyramid overall’ – Football Governance Bill passes...

The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...

Sue Day joins FA from RFU to lead women’s football strategy

The FA has appointed Sue Day MBE as its Director of Women’s Football, taking on oversight of the women’s game from the outgoing Baroness...

Aston Villa confirms two-year Betano shirt sponsorship

Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...

FA Cup changes spark fury throughout the football pyramid

The FA Cup holds a prestigious legacy, originating in the 1871/72 season, marking it as one of football's oldest competitions. Over time it has...

The Lions Women’s Tour receives £3m Union grant boost

The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...