EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25...
The EFL has named IMG as production partner through to the end of the 2027/28 season. The duo have mapped out plans for an...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...
FPSM appoints C-level team to guide tech-based sports media vision
FairPlay Sports Media (FPSM) has decided on the executive leadership team that will guide the company under its new corporate identity unveiled earlier this...
UKA unveils private venture to alleviate financial woes
UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...
Ninth tier club eyes up Premier League after $4.5m bitcoin investment
Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...
Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial...
The Premier League has docked Sheffield United two points, due to be taken away from the South Yorkshire club in the 2024/25 season.Sheffield United...
The Athletic editor Alex Kay-Jelski named Director of BBC Sport
Alex Kay-Jelski has been confirmed as the new Director of BBC Sport to replace the outgoing Barbara Slater.His tasks will include engagement with external...
BOXXER appoints communication veteran to accelerate growth
BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.In his new...