Bruin Capital to purchase Oddschecker from Flutter
Flutter Entertainment Plc has reached an agreement to sell its Oddschecker Global Media subsidiary to sports investment fund Bruin Capital for a deal consideration...
Tokyo 2020 Olympic organisers aim for ‘unprecedented’ broadcast coverage
The Tokyo 2020 Olympic Games is set to receive ‘more coverage by broadcast partners than any previous Olympic Games’ across linear television and digital...
DraftKings shapes ‘future of fan engagement’ with MLB
Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...
UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...
NFL star joins PointsBet brand ambassador staple
National Football League (NFL) all-time great and future Hall of Famer Drew Brees has joined gaming and sportsbook operator PointsBet as a global brand...
NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership has expanded its proprietary content platform with DDSports Inc for NCAA...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
NBA turns up Tencent Music Entertainment collaboration
The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME).As part of the partnership, TME’s QQ Music platform,...
CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.In addition...
Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...