NFL fines WFT $10m for ‘highly unprofessional’ workplace culture
The National Football League (NFL) has issued the Washington Football Team (WFT) with a $10 million fine on the back of an investigation into...
NCAA adopts new rules on name, image and likeness policy
NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL), after governance bodies across the three of the...
Rocket Mortgage Classic signs up GNOG as tournament sponsor
The PGA Tour’s Rocket Mortgage Classic and Golden Nugget Online Gaming (GNOG) have formed a partnership which will designate GoldenNuggetCasino.com the official national casino...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...
Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...
Sportradar and NHL ink 10-year global data rights renewal
The National Hockey League (NHL) has struck a 10-year renewal with global data rights partner Sportradar, according to reports by Sportico.Under the terms of...
NBA sets record $1.46bn sponsorship revenue
The National Basketball Association (NBA) generated a record high $1.46 billion in corporate revenues, up 6% year-over-year, according to figures from sports partnership consultancy...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.Leveraging its...