NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
NBA turns up Tencent Music Entertainment collaboration
The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME).As part of the partnership, TME’s QQ Music platform,...
CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.In addition...
Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...
NFL fines WFT $10m for ‘highly unprofessional’ workplace culture
The National Football League (NFL) has issued the Washington Football Team (WFT) with a $10 million fine on the back of an investigation into...
NCAA adopts new rules on name, image and likeness policy
NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL), after governance bodies across the three of the...
Rocket Mortgage Classic signs up GNOG as tournament sponsor
The PGA Tour’s Rocket Mortgage Classic and Golden Nugget Online Gaming (GNOG) have formed a partnership which will designate GoldenNuggetCasino.com the official national casino...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...
Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...