NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
NCAA lays out COVID-19 back-up plan for 2021 season
The NCAA Division I Men’s and Women’s Basketball Committees have addressed concerns relating to how they will handle scenarios of a team needing to...
ESPN set to retain NFL Monday Night Football package
The National Football League (NFL) and Disney, owner of ESPN, have reportedly come to an agreement regarding the sports network’s coverage of the popular...
Ipswich Town on the verge of American investment takeover
A group of American investors are nearing a takeover of English Football League (EFL) club Ipswich Town, according to a report by The Athletic.The...
SBC Digital Latinoamérica: bwise Media talks betting, apps and investment
Ahead of his participation in the SBC Digital Latinoamérica conference and exhibition on 2 - 3 March, bwise Media’s Managing Director - LATAM Max...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.Under the terms of...
Washington Football Team to reveal new name in 2022
The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022.A statement from the franchise...