Ipswich Town on the verge of American investment takeover
A group of American investors are nearing a takeover of English Football League (EFL) club Ipswich Town, according to a report by The Athletic.The...
SBC Digital Latinoamérica: bwise Media talks betting, apps and investment
Ahead of his participation in the SBC Digital Latinoamérica conference and exhibition on 2 - 3 March, bwise Media’s Managing Director - LATAM Max...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.Under the terms of...
Washington Football Team to reveal new name in 2022
The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022.A statement from the franchise...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
Hyperice further enhances sports status with LA Lakers deal
Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..As a...
NHL to review TV broadcasting deals in revenue search
The National Hockey League (NHL) will split its next broadcasting rights package between two networks, as it continues to search for new revenues.According to...
SheBelieves Cup breaks Fox Sports viewing audiences
The US women’s national team's (USWNT) triumph over Canada in the group stages of the SheBelieves Cup broke viewing records for the competition on...