Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
Will US tax reform spark a sports franchise sell-off?
In 2002, Major League Baseball approved the sale of the Boston Red Sox for $380 million. Less publicised than the price was what made...
WNBA attendance & viewership figures open the season strong
On the opening weekend of the 2025/26 WNBA season, 89% of arenas were near full capacity as the league continues to ride the wave...
Arthur Ashe Stadium to undergo $800 million overhaul
The electric atmosphere of Arthur Ashe Stadium has been the backdrop to some of the most dramatic moments in tennis history. The thrilling battle between...
Houston Texans increase fan hospitality with TickPick deal
The National Football League’s (NFL) Houston Texans have partnered with marketplace TickPick.The Houston Texans named TickPick as its official fan experience partner amid a...
Private equity finds a footing in the NFL
A potential stake sale in the Los Angeles Chargers signals a growing interest from private equity in the traditionally closed ranks of NFL ownership.In...
Visa continues as longstanding FIFA partner with new Club World Cup
Visa will continue its longstanding partnership with FIFA following a 7 May announcement it will become an official partner of the 2025 FIFA Club...
Donald Trump eyes $50bn boost from 2026 FIFA World Cup
US President Donald Trump pledged to host “the best-run soccer tournament the world has ever seen” during the first meeting of the White House...
Pickleball – The paddle sport conquering the US
You’d be forgiven for describing Pickleball as a ‘cute’ form of sport; that’s how Michael Barr, Bloomberg’s Business of Sports podcast host, first described...