PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...
Manchester City ‘harnessing the power of football’ in WeWork deal
Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...
Tappit and Clear unite ins sports-oriented contactless partnership
Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...
Report: Intense bidding battle for US Premier League rights anticipated
A fierce bidding contest for the US media rights to the English Premier League is anticipated, with Comcast’s contract due to expire at the...
New York Jets add to sports betting partner portfolio
The New York Jets and WynnBET have inked a new deal as the National Football League (NFL) side continues to expand its portfolio of...
SBC Summit Latinoamérica announces its first list of confirmed speakers
The first tranche of 20 speakers has been announced for next month’s SBC Summit Latinoamérica, and it includes senior executives from Betcris, La Tinka,...
Channel 4 records peak 9.2 million viewers for Emma Raducanu final
The US Open final between Emma Raducanu and Leylah Fernandez recorded a peak total audience of 9.2 million on Channel 4.Channel 4 conducted a...
DRL secures blockchain ‘bullseye’ with Algorand partnership
The Drone Racing League (DRL) has formed a partnership with blockchain platform Algorand, with the aim of leveraging the service to enhance its fan...