LSU Athletics add to Caesars list of sponsees in responsible gaming...
LSU Athletics has announced Caesars Sportsbook as the sides official gaming and sportsbook partner in an aim to expand responsible sports education, whilst adding...
Michael Jordan ups investment and joins Sportradar in advisory role
Michael Jordan and sports technology company Sportradar have announced an enhancement of their collaboration, as the former National Basketball League (NBA) player joins the...
IndyCar Series releases 2022 schedule with ‘record number’ of races
The NTT IndyCar Series has released its 2022 schedule with a record number of 14 out of 17 races to be broadcast on NBC,...
LA Clippers announce 23-year partnership in community benefit bid
Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...
Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
Pittsburgh Penguins has announced Bold Penguin, an insurance technology provider, as its official helmet partner starting from the 2021/22 season.The Bold Penguin logo is...
SBC Awards Latinoamérica shortlists highlight strong competition in the region
International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...
Inter Miami signs crypto firm XBTO as debut shirt sponsor
Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor.Prior to the agreement, Inter Miami was one...
Rent-A-Car nets exposure in third-time UEFA sponsorship
Car rental company, Rent-A-Car, has signed a three-year extension with UEFA to sponsor the Europa League and Europa Conference League.Under the new terms, the...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...